Image Courtesy: www.indianretailer.com
Powerlook, the fast fashion brand for men, has added another milestone by opening a new flagship store in Phoenix Citadel Mall, Indore. The store features a wide range of casual clothing, including T-shirts, shirts, bottoms, vests, and co-ords for men. Looking ahead, the brand plans to expand to Hyderabad, Chennai, Surat, Vadodara, and Bengaluru by March 2025.
Raghav Pawar, co-founder of Powerlook, said, “Powerlook has established itself in high streets and malls as a rapidly growing brand by offering the perfect balance of functionality and fashion. We are excited to enter Indore, a city known for its rich cultural heritage and youthful energy, with our trending and versatile collection. Madhya Pradesh (MP) contributes 10% of our market revenue, and expanding to Indore is a key part of our tier-II growth strategy, driven by the high demand for our products in the city.”
As more people in Indore embrace fast fashion, Powerlook’s entry into this vibrant market comes at the perfect time. The brand plans to establish a presence on the high street in the coming years and expand across Madhya Pradesh. “We invite customers to explore our collection and experience a fusion of style, comfort, and sustainability,” Raghav added.
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