Beauty brand Mars Cosmetics has bolstered its brick-and-mortar presence in North India and launched a new kiosk in Lucknow. Located in the city’s Lulu Mall, the kiosk gives shoppers in Uttar Pradesh the chance to try out its products in person.
Blush by Mars Cosmetics – Mars Cosmetics- Facebook
“Step into the world of flawless beauty with Mars, now open on the ground floor of Lulu Mall Lucknow,” announced the shopping centre on Facebook, sharing a video of the kiosk. “Elevate your makeup game with our exquisite range of products tailored for every look and occasion. From bold to natural, find everything you need to express your unique style. Visit us today and discover your new favourite beauty essentials!”
The kiosk retails a selection of colour cosmetics such as bright lip glosses, eyeshadow palettes, blushes, and concealers. The brand’s collection celebrating different Indian cities also features at the kiosk alongside BB cream and holographic eye colours. By opening a kiosk in the mall, the brand can tap into its high levels of footfall with a smaller investment than an exclusive brand outlet.
Mars Cosmetics joins beauty brands including Nykaa, René, and Lotus Herbals in the mall. Lulu Mall Lucknow is one of Uttar Pradesh’s largest malls and is run by UAE based Lulu Group, which operates malls across the country in locations including Kochi and Thiruvananthapuram, according to its website.
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