Citroën India is rapidly expanding its presence with the addition of 15 new showrooms and seven workshops, bringing the total to 145 touchpoints nationwide. As part of its Network Expansion Program, the brand aims to reach 200 sales and service points by the end of 2024.
Citroën India Grows Presence with 145 Touchpoints Nationwide
Key Highlights
- Citroën India expands its network with 15 new showrooms and seven workshops, reaching 145 touchpoints.
- The brand aims to achieve 200 sales and service touchpoints by the end of 2024 under its Network Expansion Program.
- L’Atelier Citroën aftersales network to grow to 150 service centres by 2025, ensuring premium service and convenience.
New Delhi: Citroën India is making significant strides in expanding its presence across the country with the recent addition of 15 new showrooms and seven workshops in cities such as Jodhpur, Ranchi, Jalandhar, and Bangalore. This brings the total number of Citroën touchpoints in India to 145, highlighting the brand’s commitment to enhancing customer accessibility and service nationwide. The company launched the Network Expansion Program (NEP) in March this year, with an ambitious goal of reaching 200 sales and service touchpoints by the end of the year.
In the next two months, Citroën plans to add another 12 showrooms and eight workshops, further extending its reach. The company has already issued Letters of Intent (LOI) to dealers in key locations, ensuring a Citroën touchpoint within 100 km of every customer. This growth reflects Citroën’s dedication to meeting the diverse needs of the Indian market and reinforces its long-term vision for the brand in India.
The L’Atelier Citroën aftersales network currently operates over 60 service centres, with plans to expand to 100 by the end of the year and 150 by 2025. This expansion will ensure the availability of Citroën Certified Trained Technicians, Genuine Parts, and high-quality service, including the convenience of Service On Wheels at select locations.
Moreover, the brand operates 25 Stellantis Brand House (SBH) facilities that offer a wide range of SUVs under one roof. Citroen inaugurated its latest SBH facility in July 2024 in Sambhaji Nagar, Maharashtra which solidifies its presence in the region.
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