Mumbai woman splurges Rs 9.4 lakh on coffee orders! Here’s how Zomato, Starbucks responded – Industry News

Daughter Orders Coffee From Zomato: For many, coffee is more than just a morning ritual; it’s a love affair. For Mishquat, a dedicated coffee admirer from Mumbai, her daily indulgence in Starbucks’ cinnamon coffee has become a cherished part of her routine. Over time, her affection for this aromatic brew has led her to spend a staggering Rs 9.4 lakh on her Zomato orders. In a heartwarming and inventive twist, Zomato has turned Mishquat’s coffee passion into a celebration, honoring her devotion in their latest ad campaign.

The ad film, shared by Sahibjeet Singh Sawhney, Zomato’s marketing head, tells a delightful story that blends humor, love, and a touch of drama. The scene opens with Mishquat’s mother discovering the colossal sum her daughter has spent on coffee. Her reaction is nothing short of explosive, as she demands a refund.

As tensions rise, the local Starbucks store manager steps in, offering a unique solution: the chance for Mishquat’s mother to taste the very coffee that has captivated her daughter’s heart. This moment becomes a turning point in the ad. The manager presents the ‘Mishquat Special’—a bespoke cinnamon coffee that embodies the essence of Mishquat’s daily indulgence. The mother’s skepticism turns to awe as she experiences the flavors that have made her daughter’s coffee obsession so understandable.

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The ad concludes with a touching resolution: Zomato acknowledges Mishquat’s unwavering love for her favorite brew by introducing a discount code in her honor. The “Mishquat” coupon code is designed to share the joy of her favorite coffee with Zomato’s broader customer base.

The campaign not only celebrates Mishquat’s extraordinary coffee habit but also highlights the personal connection between customers and their favorite brands. Watch here:

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